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This is where it started.

Rich is a smart dude, but he may have gotten caught in the moment there. I’m less smart, so I did too — “why didn’t Murray feel a puck tear through his glove,” “why didn’t any other shots go through,” and “when did he switch out for a new one” would’ve all been smart questions to ask immediately, rather than 30 seconds after not-endorsing it.

Things snowballed from there. Look at these retweet numbers; this is how a hoax is born.

This video, though — this is the crowning glory. It’s the Pittsburgh equivalent of “back … and to the left. Back … and to the left.” “Fire the equipment manager!”

Eventually people smartened up …

… and the team itself weighed in with an “enhance … enhance … enhance” video of their own.

Dana Heinze’s game-ending tweet came a little after.

Pittsburgh and Tampa Bay play Game 3 on Wednesday. Maybe Stralman will beat Murray with a shot that passes through his sternum.